Framing the Difference: Dan Saelinger Explores the Art and Cost of Custom Frames with the New York Times

Dan Saelinger, known for his conceptual prowess, was hired by The New York Times to bring a fresh perspective to their story on framing. His carefully planned images delve into the stark contrast between mass-produced retail frames and the intricate craftsmanship of custom framing, revealing why the latter commands a higher price. Through his work, Saelinger not only highlights the artistry involved but also underscores the importance of framing as an essential part of showcasing and preserving art.