Capturing PUMA's Vibrant Fireglow Line for the Olympics with Andrei Duman: A Behind-the-Scenes Look

When PUMA launched their new Fireglow line for an Olympic campaign, they turned to Andrei Duman to capture the essence of their vibrant, eye-catching shoes. Tasked with photographing a variety of shoes for track, running, football, and soccer, Duman drew from his Vision Through Vibrancy to highlight each shoe's unique features.

The Fireglow line is known for its bright, colorful designs. To showcase these, Duman meticulously studied each shoe to find the best angles and used precision lighting to highlight their distinct elements. For example, track shoes required emphasis on their spikes, football shoes on their cleats, and running shoes on their top views.

In the studio, Duman combined these vibrant shoes with backgrounds that complemented their colors, using pastel shades to enhance the overall appeal. The project also included motion, utilizing a Bolt robot, RED cameras, and Laowa probe lenses to capture dynamic visuals.