Heather Elder Represents
Reps Journal

Help Us Welcome Photographer and Director Diana Zalucky to Our Roster!

We are so excited to announce that we now represent Photographer and Director Diana Zalucky. Diana is a storyteller with unshakable drive who brings a deeply human perspective to every project. Her work is fueled by a resilient spirit that has guided her since childhood and has built a career on a foundation of courage, creativity, and relentless forward motion. Whether she’s shooting from a helicopter in a remote corner of the world or capturing intimate moments of connection on set, Diana approaches each assignment with the same determination and grace that have shaped her life and her art.  

Diana’s style is rooted in themes that weave naturally through her work: intuition and connection. Her imagery reflects a deep sensitivity to people and places, a capacity to see strength and beauty in every story, and versatility. She builds worlds that invite us to feel, reflect, and explore. We are so honored to have her a part of our group and can’t wait to share more. Until then, here is a little bit about Diana! 

What first drew you to photography?

How I felt when I was making pictures, like nothing else existed in the world. I loved collaborating with others, I loved being in the darkroom and discovering the hit or misses of what was created. I loved and still love that photographers are conduits for the alchemy of light and time.

What are you known for in your work?

Creating environments where everyone feels connected and empowered, allowing for moments that make the images we’re creating feel like you are invited in not observing from afar.

 

What’s the best piece of advice you’ve ever received?

I had my first big photo job right out of school. My long-time photo mentor, David Roark, told me, “If it were easy, anybody could do it.”

How do you like to unwind after a long shoot?

I love to go into hermit mode, which for me means being a total homebody: reading, baths, cozy clothes, and watching comfort movies with friends for what I affectionately call anti-social togetherness time.

 

What is the one thing people don't know about you? 

I am performing in a dance competition next year!

What’s one location you dream of shooting in?

All over New Zealand.