Heather Elder Represents
Reps Journal

Where Talent Meets Heart: Cade Martin’s Creative Journey with Hair & Makeup Stylist Dean Krapf and Friends

Dean Krapf is a hair and makeup stylist, which is how Cade and Dean originally met. When you work with good people, they can become great friends. So, asked to collaborate on a project for Lluminaire Salon which he owns with Mario Rentuma, Cade was quick to say yes.

Beauty For Life is a type of project where Cade got to work with people he adores and reminded him that he's lucky enough to work in this profession.

Along with Dean - one of the nicest, and most talented, people that you'd ever meet - he got to work with the always energetic and innovative Jean-Pierre Bovie as creative director, another long-time friend and collaborator Pascale Lemaire on wardrobe, and the always-wonderful Joseph Gilbert for post-production magic. Cade's oldest son, Finn, also joined and captured BTS images. Thank you as well to Elizabeth Centenari and Sondra Hoffman, along with the extremely talented talent from T.H.E. Artist Agency, for rounding out an amazing team.

This was one of those projects where exploration was the name of the game, where everyone was fully immersed in the creative exchanges to create just the right images.

In Dean’s words (he’s good at that too) “Though most of the images are quiet, contemplative - it’s also about a celebration! Celebrating the beauty within and around us each day. A celebration of our differences and the gifts found in both our environment and one another." 

Cade says that the day on location was about that too.