Heather Elder Represents
Reps Journal

Kremer Johnson Creates a Library of Lifestyle Images for Wells Fargo

Kremer/Johnson worked with Wells Fargo last year to produce a campaign that was unique compared to other campaigns in their marketing history. A combination of expressive talent and head-on portraiture led to a campaign that successfully upheld Wells Fargo’s reputation while also engaging audiences in new ways.


Because of the success of this shoot, Wells Fargo selected Kremer/Johnson to create a library of images in a lifestyle direction. The goal was to paint specific moments of banking and while keeping true to their style of strong color theory and expressive talent, Neil and Cory shot a less scripted lifestyle shoot to produce the library. Our clients typically call for Kremer/Johnson because of their conceptual narrative story telling, so this project was a fun way to work in lifestyle and create a library that boasts brand legacy and fresh imagery.