Dan Saelinger Builds a New World for OLLY Mochi Bites

Photographer and Director Dan Saelinger’s long-standing relationship with OLLY is a case study in creating distinct visual identities for a variety of SKUs within a brand. Across multiple campaigns, Dan and his team have created identifiable imagery for different products while maintaining the playful and graphic vibe that makes up the OLLY brand. Each new product that Dan shoots is a new creative puzzle to put together.

OLLY’s new Mochi Bites meant taking things lighter in a more minimal direction. The in-house creative team developed a treatment that established a vision for Dan to work off of. Dan’s love of in-camera image development was able to shine in this project, as each setup used light, styling and some unique techniques to emphasize the aesthetic of the product.

Using sculptural vessels as platforms, ingredient cues to build the scene and on-set effects to create dimension, the still life images are artful and effective.