Dan Saelinger Brings the Pop for OLLY: No Heavy Retouching Needed

When longtime collaborator OLLY approached Photographer and Director Dan Saelinger  to shoot campaigns for their Women’s Wellness and Gut Health product lines, the creative direction was clear: keep it real. That meant building the shot with intention—in-camera, with lighting that did the heavy lifting.

Each set was crafted with distinct palettes and materials: sharp-edged plexiglass and bold hues for Women’s Wellness, soft curves and organic textures for Gut Health. But what truly made the images pop wasn’t post-production—it was the way Dan shaped light on set.