Fearless, Dreamer, and Taking a Long Shot: Zach Anderson's Imagery Helps to Define 33.9Original's Brand Identity
When our photographers are shooting personal work, it’s an opportunity not only to explore their own interests and how they intersect with their artistry but also to open up opportunities to license their work in the future. Zach Anderson is a photographer and director whose imagery is full of the fresh faces of his friends and peers, who always seem to find themselves at music festivals with of-the-moment bands and artists, bars with dreamy interiors, and enjoying abundant nature in all corners of the country. Reflecting the free-spirit nature of their generation, his imagery remains current.
A new sneaker brand, 33.9Original, needed imagery for promotional posters and social media and worked with agency Baker and Bonner to select images that embodied the words of their brand identity; fearless, dreamer, and believing in the long shot. Knowing Zach’s work from previous jobs. Baker and Bonner reached out to use his images for the hero shots of the posters.
Further Reading
PROJECTS
Photographer and Director, Zach Anderson, Appreciates Every Moment
Raised during the digital revolution, Zach Anderson is used to constant change. So when clients seek nimble artists who can roll with changes without batting an eye in the fast-paced advertising world, Zach is a natural choice.
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NEWS
We're Keeping It In the Family by Welcoming Zach Anderson
Today, we are proud to welcome Zach Anderson to the roster. It’s easy to say, “Welcome to the family” since Zach is Andy’s son and someone whom I’ve known since he was little.
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PROJECTS
Photographer Zach Anderson Gives Us a Front of the House View for Jack Daniels
When brands need lifestyle images with which their Millenial consumers can identify, they turn to Zach Anderson for his love of music and high energy style.
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